Achieving success online today can be a difficult process.  Many people set themselves a goal to be a success on line but how many actually achieve it? I’ve put together three basic action steps which I have found to be critical in the expansion and growth of my business.

Let’s take a look at each of the steps that will lead to your online success in a little more detail.

Action Step One

The number of people who do not put in place an effective plan to succeed is quite staggering.  Even though they have no plan amazingly some people still expect to succeed online.  Developing an effective plan of action and identifying the critical business and income generating tasks for your online business is imperative to your success online and should include but not be limited to the following:

• Identify or select a Product, opportunity or service to promote

• Develop or have developed a website or blog to feature and promote your product or service

• Consistently drive traffic to your site or blog (it can be paid or free) using article marketing, social media, email marketing campaigns, blogging, banner adds, you can even include an element of off line marketing here.

• Track how many visitors you get to your site (more on this later)

• Split-test, revise and review to improve optins and conversions.

Action Step Two

It’s time to implement your plan of action. Take some quality time to establish some 30 day, 90 day and one year goals. Your goals should be time based, specific and measurable.  These are the stepping stones that will lead you to your ultimate goal – success online. Use your current position as your baseline or point of reference and set and target your goals against that baseline.

Identify the tasks that are necessary to start, build and expand your business.  These are the doing tasks.

For example

• Write and publish X number of articles per week and have them posted on your blog, in article directories and syndicated on sites such as Posterous.

• Promote your business on Social networks and add X+ friends per week

• Research what forums are active in your niche and participate at least on a weekly basis to make connections

• As you generate leads create Email promotion campaigns (create squeeze pages with opt-in forms and give bonus gift as ethical bribes to sign up)

• Split testing is essential to ensuring you are presenting your offers in the best possible way to attract visitor and gain conversions.  Constantly split-test your websites, your headlines and your opt-in forms to improve conversions.

• Analyze the traffic to your sites.  Cpanel delivers an immense amount of information on your websites and blogs so take advantage of this. You can integrate these metrics with other systems automated or manual to track your results.

• Carry out a weekly review of your campaigns, sites/blogs, optin forms, squeeze pages. This review is essential in the early days to ensure that everything is working and you troubleshoot issues.

• On a monthly basis evaluate how successful the online strategies you have implemented have been.  If your not where you thought you would be make a change.  At this stage don’t make unilateral changes just make small changes and evaluate the outcome of those changes make sure you record what you have changed.

So there are a few things listed above which look a little daunting but once you break the tasks down they become easily manageable.  The next step is to create a schedule to work to ensure that you implement the tasks above.

Identify the gaps of time you have available to you over the course of a week depending on your circumstances.  If you can dedicate a couple of hours a day four or five days per week that would be a great start.  Find a space to do your work without distractions and put you’re doing head on and get cracking.  Dealing with the distractions is the main thing because they will steal your time which you need to dedicate to achieving your goal of online success.

For Example:

Write 2 articles/blogs on Monday; on Tuesday comment or publish an article on 10 Facebook groups, on Wednesday make a comment on a forum and so forth filling up your available time with tasks that are business building and income generating.
Allocate one or more tasks for each day of your business work week. If you can’t complete a task roll it over to the next day.  Have some way of recording the tasks.  Some people write them down or use electronic methods it doesn’t matter as long as you are comfortable with the method and it achieves results.

It’s no good doing all the work if you don’t check and evaluate your schedule to see if you are getting the most out of your time.  Make sure you are prioritizing the main areas that will ensure that your business grows and you generate income.

Action Step Three

The key to a successful online business if there is one is to stay focused and prioritize only the tasks that are income producing. I call this the big stuff.  The small stuff can wait (that doesn’t mean it won’t get done) until you have the time.  Ask yourself this question does what I am doing expanding my business or increasing my income.  Does it produce directly or indirectly a sale or signup to an opportunity or service? If it doesn’t is it a priority task I should be doing now? If you want to succeed online you have to focus on those tasks that drive traffic or convert traffic, this is what produces income online and your ultimate success online .

Using the above system has increased my focus and productivity significantly. I hope you find the same.

To successfully create an Internet Marketing Business it needs good planning, strategies and good Internet Marketing Tools.  Having your own internet marketing business isn’t as easy or as simple as it looks.  Like almost any other endeavour it needs time, effort, patience, commitment and sometimes dogged determination to achieve success. However, if you use the right tools and methods in your online business having a successful business can be faster with more effective results.

In this article we are going to discuss three relatively basic but very effective internet marketing tools.

Blog or Website

The first thing to do is to get a Website or a Blog these are basically the same however a blog ads a level of interaction with your potential customers and prospects that a website can’t deliver. You will need a domain name or our website or a blog.  There are lots of places to buy cheap domain names; I use Hostgator (who are excellent).  Keep your domain name as short as you can so it can be easily remembered.

As far as the website/blog itself is concerned you have two options. Get someone to build it for you (there will be a cost) or do it yourself. If you do it yourself go for the Blog option.  Wordpress is the best.  Most people are not able to handle the html code involved with websites, if you can great.  There are loads of videos around that can show set a blog up just check Google out.  The design, well that’s up to you but there are millions up on millions of blogs to view for ideas. Try to be creative and choose a unique professional design that will catch people’s attention.

This is effectively the shop window for your products or services so it needs to be the best you can make it.  It’s were people will get information about you and your internet marketing business. Keep your blog/website updated and fresh this is one of your main on line marketing tools and used properly can be extremely effective in producing recurring sales.

Keywords And Keyword Tools

The next tool is keywords, but in order to take advantage of this tool you need to use other tools (strange but true).  You will use keywords to help get your site in front of hungry customers on search engines like Google, Yahoo, AskJeeves and many, more. The main search engine to rank on is Google as it has the biggest market share.

Using good keywords is an art in itself but vitally important because it’s these keywords that bring visitors to your site who can then (with the right approach) be converted into customers. Just using any old keyword won’t do you have to use keywords which are relevant to your site and your products.  Some keywords are so competitive that you will never be able to rank on page one of Google for them.  The thing is to know what they are and not waste your time and money trying to rank for them.

To find the right keywords for you niche, product, service or opportunity you need to use keyword tools.  Some of these are free some are paid. Let’s have a look at a couple.

The google keyword tool http://www.googlekeywords.com/tool is a free tool that anyone can use. You just type the keyword in and it comes back with how many searches have carried out in Goolge for the keyword you have typed in and provides lists of associated keyword.  You have to handball a lot of the information but it gets the job done and its free.

Market Samurai is the rolls royce of keyword tools.  its functionality is amazing and it  takes most of the hard work out of keyword research.  There are a series of videos explaining exactly how to use it.  All the top marketers use a paid keyword took many of them use Market Samurai. If you have a little extra money to invest in your business on a paid keyword tool that you will use almost everyday in your business Market Samurai it’s fantastic is a fantastic choice.

Email Newsletters

Email Newsletters are another extremely effective Internet Marketing tool you can use in your online business. When people visit your site you will try to capture their name and email address.  This is done by placing and optin form on your blog/website so that visitors can sign up.  As you amass a list of names you then send your Email Newsletter to them with helpful information, tips/hints and offers. Because you have their name and email you can contact them over and over again with updates and offers.  This is extremely powerful and is one of the ways the most successful people online make money.  The money is in the list as they say.

You can coordinate the names and email addresses manually through your email client but this will become more and more difficult as you build your list.  In order to do this effectively you will need an autoresponder.  An autoresponder is a piece of software that automates how your email responses are sent.  It lets you personalise each email by adding the first name of your prospect and schedules the emails to be sent out over a number of days or weeks. Once the emails are written they are effectively on autopilot. As well as this it also stores all the names and addresses and as soon as someone signs up to your list it immediately sends them the first email in the sequence.

I use iContact which is a well known autoresponder there are others but I find this the easiest to use and the most competitively priced. It’s an amazing piece of software and allows me to set and forget all of my email campaigns.  iContact have a free trial on at the moment just click here to take advantage.

Dave Ward

http://earnmoneyonlinenow.co.uk

5 Tips To Success With Internet Marketing Products

There are so many internet marketing products available today, from methods and systems to teach people how to make money to scripts and software that help speed up the process.

However, just like with any other information product, not everything is as good as the sales page may make it out to be. Or, in some cases, it just isn’t a good fit with the person buying it. If you have decided to invest in internet marketing products then try and keep the following tips in mind.

1. Who is the author? Before you buy, try and dig a little deeper to find out who the author of the book, system or method is. This is not as important with scripts and software, but with information products it’s good to know who you are buying from.

Unfortunately, the internet has allowed many to make money without actually having any knowledge of what they are writing about and this doesn’t bode well for anyone buying a new money making system.

2. If it sounds too good to be true, it usually is. If internet marketing products promise you that you can make $5,000 in the next 50 minutes, you would likely not believe it. Then why would you believe an internet marketing product that says you can make $10,000 in a month, even if the time span is longer?

Remember that internet marketing is essentially a business and a business can take quite a bit of time before it becomes profitable, so be patient.

3. Don’t give in to your emotions. Sometimes you want to believe in something so much that you overlook the cold, hard facts that are screaming at you that it is impossible for all these internet marketing products to deliver on their promises.

Yet, here you are putting your PayPal information in again to buy the latest shiny toy, even though you probably have a hard drive full of products you have never read.

4. Take action. This is one of the biggest problems in internet marketing today. People buy so many systems but never implement even one. They keep on looking for the Holy Grail without actually putting in the work to see whether or not they already have it in their grasp.

They jump from product to product, with no clear goal in sight hoping they will find that one product where they can push a button and their PayPal will receive money automatically. Unfortunately, it doesn’t work like that and you still need to put some work in. All the internet marketing products out there combined will not make you money if you do not put the work in.

5. Give it time. Just like with a diet, internet marketing products and the systems they offer need a little time. By their very nature, search engines take time before they rank a site and you are tempted to scrap a system within 24 hours of trying it because it doesn’t work.

Remember that you need to give anything a chance for at least 30 days to really judge how effective it is. If after thirty days you have not seen any progress, then by all means switch to a different system.

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